Naples Park, A Short Term Rental Haven in The Last Frontier

Naples Park not only fulfills a unique balance of affordability, prestige, and lifestyle, it truly represents the last frontier of its kind. Similar properties outside of Naples Park are roughly $3 million-plus, while Naples Park comes in around $2 million making it more affordable with big rental revenue upsides. Renowned for being close to the beach, upscale shopping, and pristine golf courses, Naples Park fits the criteria for a perfect secondary home and an investment opportunity.

Investment appeal comes in many flavors, but a combination of a fun community and business opportunity can be a challenge. Backed by an explosion in post-COVID short-term rentals, I’ve heard locals have tout for years that “Naples Park is the next big thing.” Apparent by sustained growth, visitors have discovered our hidden gem and can’t wait to return. Between the rapid expansion, limited rental restrictions, and exciting things to do, it’s hard to go wrong investing in this area. 

Why Naples Park?

As our relocation expert/realtor, I have personal experience living in Naples Park and own investment properties here myself. Born and raised in Naples, I intimately understand the friendly community and the value of a high-quality lifestyle.

Drew and Chanel walking with Jennifer and their kids through the Naples Botanical Gardens in Naples, Florida
The Josephson family shows Jennifer and her family around Naples.

West of the U.S. 41 highway carries clout with attractive rental prices to match. Unlike the City of Naples, where non-HOA rentals have a minimum requirement of 30 days, Naples Park has no rental restrictions allowing for nightly, weekly, and monthly rentals. This provides the flexibility to offer rentals to the last-minute visitor during the off-season and capitalize during peak season.

VRBO and AirBnB have become extremely popular for big groups seeking extended stays and short-term weekend trips. Post-COVID, homes are being rented for $1k per night with no signs of slowing down. We’ve seen properties in Naples Park make up to $40k at the tail end of peak season on new construction 2,000 square foot homes. Similar to how high hotel rates drive up rental rates in the City of Naples, the high rental rates in Naples Park are driving up home values.

By our estimate, roughly half of the homes in Naples Park are rentals. The area attracts a diverse clientele that spans from family reunions to group trips among friends. Summers tend to attract Floridians from the East Coast, creating a more active off-season. The exclusivity of a home rental versus a hotel is highly attractive to renters, not to mention being much more affordable for large gatherings. 

Quality of Life

The Naples area is packed with options to meet any craving. Across the street are the upscale Mercato Shops. The center has a mix of food, festivities, and boutiques. A daily happy hour at most dining locations compliments the relaxed atmosphere here in Naples. As if the top-notch food options weren’t enough, exclusive boutiques alongside well-known retailers draw people from all over. Mercato is also home to a premier movie experience at the Silverspot Cinema. Complete with comfy reclining seats, a full bar, and dining options delivered directly to your seat, it’s hard to pass up an opportunity to see the next big blockbuster.

Mercato Shops Naples
Mercato Shops Naples, FL

The powdery white sand is second to none on the local beaches like Vanderbilt that are within walking distance of Naples Park. Daily breathtaking sunsets create the perfect setting for a picnic on the beach while the world’s worries wash away with the waves.

Perfectly groomed golf courses can be found throughout the area. If you’re looking to avoid a committed golf membership but want a quality green, the Arrowhead Golf Club offers a fantastic public course. This club makes it appealing to grab the clubs at the drop of a hat with practice facilities, a pro shop, and quality food.

The Community

Perfect for networking or a casual conversation with new people, events of all kinds are around every corner. Naples is an avid community with people ready to mingle. Whether you’re looking for a stylish night out or a low-key stroll, there’s always an event to fit the bill.

Among the many affairs, Naples Fashion Week was back for the 2nd year in a row. Hosting a whole week of fashion, cocktails, music, and engaging people, this year’s event donated all proceeds to the Youth Haven of Southwest Florida to support women and children.  This dedicated team brings this event together twice a year to support local stores, businesses, and artists. On a mission to support the needs of abused, neglected homeless women and children in the county, the Naples Fashion Week organization brings the fun while helping a great cause.

Another unique event is the Blooms & Brews Event brought to the community by the Naples Botanical Garden. Plants from around the world are featured at the award-winning botanical garden. On April 16, 2022, Blooms & Brews brings a reggae band named Nostaljah while you enjoy a beer as the sunsets. This 21 and over event offers significant discounts for designated drivers, and all the proceeds benefit the Naples Botanical Garden’s conservation efforts.

Third Street Farmer's Market
Third Street Farmer’s Market

Fresh food is always available at the Third Street Farmer’s Market. All year-round, the market is open every Saturday morning between 7:30 am— 11:30 am. A great place to meet locals, listen to music, and eat tasty food, the Third Street Farmer’s Market is perfect for anyone looking to get a sense of the community.

We at Naples Relocation Experts have the hometown advantage of being from Naples and the real estate know-how to secure the best possible investment opportunity. To us, it’s not enough to close on the property, we use our area savvy to help you network and continue to live the lifestyle you want. If you’re looking for a secondary home or an investment opportunity, we’re passionate about finding the right fit.

Drew Josephson
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